Years ago New Orleanians had to find creative ways to stay cool while going from one place to another. Since the color white helps reflect heat, white linen clothing became a staple fashion among locals during the warmer months. In 1994, as a tip of the hat to that piece of The Big Easy’s colorful past, and as a way to mingle with current and potential customers, the Warehouse District merchants began throwing the White Linen Night.
At the suggestion of New Orleans natives and Hurricane Katrina transplants, The Heights drew from their vibrant Gulf Coast sister city in creating their own spin off of WLN in 2006. The event promotes interest and traffic to the area so local businesses like Kind Collective can thrive during those toasty summer days.
This year we are happy to partake in the festive block party. This coming Saturday, August 3rd from 4-6 PM Kind Collective will be hosting a White Linen Night Happy Hour that includes beer, Austin Eastciders, wine and patio tunes performed by Key of Soul at 1020 Studewood St. Come sport your white, explore the neighborhood, sip on a refreshing cocktail and dance through Kind Collective while you shop local. Purchase with a purpose and support the historical Heights while keeping the lively White Linen Night tradition alive.